As the agency Inspired Studio takes on the project for company XYZ, the first step is to establish the project scope. This will serve as a guide for the team to ensure that the project stays on track and meets the client's objectives. The scope of the project will encompass various aspects such as the project's goals, deliverables, timelines, and resources required.

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To begin with, the project scope for company XYZ will involve developing a comprehensive branding strategy that will include creating a new logo, designing marketing collateral, and updating the company's website. This will require extensive research into the company's target audience, as well as its competitors, to develop a branding strategy that resonates with its customers and sets it apart from its rivals.

The project scope will also involve redesigning the company's website to improve its user experience, increase engagement, and boost conversions.

Inspired Studio will work closely with the client to ensure that the website's design is aligned with the company's brand identity and goals, and that it incorporates the latest web design best practices to ensure that it's both aesthetically pleasing and functional.

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Finally, the project scope will involve creating a comprehensive marketing plan that will include social media advertising, email marketing campaigns, and SEO optimization to increase the company's visibility and reach among its target audience. The team at Inspired Studio will work with the client to identify the most effective marketing channels, create compelling content that resonates with the target audience, and measure the success of the campaigns through analytics.